Privacy Policy
Updated and Effective: 4/3/2025
This privacy policy (“Privacy Policy”) describes the data and privacy practices for data collected and processed by Brightway LLC or its affiliated companies (collectively, “Brightway”) through this website, its content, and any other website, feature, or service we offer that posts or provides this policy (“Site”). “We,” “our” refers to Brightway and its affiliates. “You,” “your,” “visitor,” or “user” refers to the individual accessing this Site and/or using our services.
Please read our Terms of Use to understand the general rules about your use of this Site, and any additional terms that may apply when you access particular services or materials on certain areas of this Site. Your access and use of the Site is governed by this Privacy Policy and Brightway’s Site Terms of Use.
Table of Contents
- Personal, Sensitive, and Non-Personal Data We Collect
- How We Use Data
- Our Disclosure of Data to Third Parties
- Your Choices
- Security
- General Audience Site
- Consent to Transfer
- Contact Information; Questions and Changes in Information
- Notification of Changes
- Jurisdiction Specific Rights
Personal, Sensitive, and Non-Personal Data We Collect
We collect data about users directly, automatically when you visit the Site, and from third parties. Some data may be considered “personal data” or “sensitive” under applicable laws. We treat IP addresses and cookie identifiers as personal data where required and certain personal data as sensitive as mandated by law.
We may de-identify or pseudonymize personal data, such as by aggregating or hashing it, to make it non-personal. De-identified data is used without re-identification attempts, except where permitted to verify compliance with legal requirements. Combined non-personal and personal data is treated as personal under this Privacy Policy.
Personal Data You Provide to Us Directly
Contact and Service-Related Data
We collect personal data like name, address, email address, phone number, zip code, car make/model, ship to/from location, and other information you provide when booking services, requesting quotes, or interacting with the Site, including photos/videos for claims.
Your Posts
You may submit User Content (e.g., reviews, social media posts) through Submission Features like forums or blogs. User Content may display your name, username, or location publicly. We are not responsible for how others use your User Content. Public disclosure may occur for activities like sweepstakes.
Chats & Other Communications & Correspondence
We collect information from emails, letters, or Site chat interactions. Communications with customer service may be recorded for quality assurance and service improvement. Do not use chat or send correspondence if you do not consent.
Your Payment Information
For credit accounts or purchases, we collect billing address, credit card number, and expiration date.
Sweepstakes, Contests, and Promotions
Participating in Promotions requires agreeing to their rules, which may involve public disclosure of personal data for winner selection or prize fulfillment.
Data We Collect Automatically Through Your Access or Usage of Our Site
We and third-party partners use technologies like cookies and pixels to collect Device ID/Interaction Information, including device model, operating system, browser type, IP address, mobile device identifier, search terms, and page views.
- Cookies and Local Storage: Used for security, analytics, and personalization. You can manage cookies via browser settings (see https://www.aboutcookies.org).
- Pixel Tags: Track email opens, link clicks, and Site visits for analytics and marketing.
- Embedded Scripts: Collect interaction data, deactivated when you leave the Site.
- Data Collected Through Mobile Devices and SDKs: Collect device and usage data; opt-out via mobile settings.
- Session Replay Technology: Records Site interactions for analytics and improvements.
Data We Collect from Third Parties
We may receive data from data aggregators, lead generation companies, or public databases to enhance services, tailor content, or offer products.
How We Use Data
- Provide Services: Process purchases, verify accounts, and provide customer service.
- Advertising and Marketing: Customize promotions and send marketing communications.
- Personalization: Tailor content and ads for a better user experience.
- Internal Business Purposes: Improve Site, track marketing, and conduct research.
- Security: Protect Site integrity and investigate fraud.
- Administrative Notices: Send updates about Site use or policy changes.
- Billing and Support: Manage credit accounts and provide support.
- Legal and Dispute Resolution: Comply with laws, resolve disputes, and enforce policies.
- Business Transitions: Use data during mergers or acquisitions.
Our Disclosure of Data to Third Parties
We may share personal data as described below or with your consent.
- Brightway Family of Companies: Data is shared across affiliates for business and marketing purposes.
- With Your Consent: We share data when you direct us or consent to third-party marketing.
- Service Providers: Share with providers for Site functionality, analytics, or email services.
- Legal Purposes: Share to comply with legal processes or protect rights.
- Law Enforcement: Share for fraud or legal investigations.
- Changes of Control: Share during mergers or acquisitions.
- Employment Applications: Share self-identifying data for regulatory compliance.
- SMS/MMS/RCS Data: Not shared for third-party marketing without consent.
- Non-Personal Data: Share de-identified data for advertising or analytics.
Third Party Advertisers and Analytics
Third-party partners may collect Device ID/Interaction Information for targeted advertising. Opt-out via Cookie Preferences, NAI/DAA tools, or mobile settings.
Social Media and Other Third-Party Platforms
Interacting with Social Media may share data publicly. Third-party platforms follow their own privacy practices.
Third Party Links and Content
Links to third-party sites are for convenience; their privacy practices apply.
Your Choices
- Marketing Emails: Unsubscribe via email opt-out links.
- Text Messages: Reply “STOP” to opt-out.
- Push Notifications: Disable via mobile settings.
- Correct Information: Email inquiry@brightwaylogistics.us to update data.
Security
We take reasonable measures to protect personal data but cannot guarantee absolute security. You use the Site at your own risk.
General Audience Site
The Site is for users 18 and older; we do not knowingly collect data from those under 18.
Consent to Transfer
Data is processed in the U.S. and other countries with varying privacy laws. Using the Site consents to this transfer.
Contact Information; Questions and Changes in Information
Contact us at inquiry@brightwaylogistics.us or (307) 207-3019 for questions or to update information.
Notification of Changes
We may update this Privacy Policy, notifying you via the Site or contact information. Continued use after changes constitutes consent, where permitted.
Jurisdiction Specific Rights
Notice to Nevada Residents
We do not sell personal data. Nevada residents may opt-out of future sales by emailing inquiry@brightwaylogistics.us.
Notice to Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Oregon, Texas, and Virginia Residents
- Access/Portability: Request access to your data or a portable copy.
- Delete/Correct: Request deletion or correction of your data.
- Opt-Out: Opt-out of data sales or targeted advertising via Cookie Preferences.
- Appeal: Appeal our decisions by contacting inquiry@brightwaylogistics.us.
- Sensitive Data: Consent required for processing sensitive data.
Notice to California Residents
Under the CCPA/CPRA, California residents may:
- Know, access, delete, or correct personal information.
- Opt-out of sales or sharing via inquiry@brightwaylogistics.us or Cookie Preferences.
- Not face discrimination for exercising rights.
We do not sell data for monetary consideration but may share data for analytics/advertising. Contact inquiry@brightwaylogistics.us for requests.
Notice to International Users
Data may be processed outside the EEA with safeguards like standard contractual clauses.
EEA/UK/Switzerland Residents
- Data Subject Rights: Access, rectify, erase, restrict, or transfer data; object to processing; withdraw consent.
- Contact: Email inquiry@brightwaylogistics.us to exercise rights.
- Retention: Data retained as needed or required by law.
| Categories of Personal Information | Categories of Sources from which Information is Collected | Business or Commercial Purpose(s) for which Information is Collected | Categories of Third Parties to Whom the Information is Disclosed | Categories of Third Parties to Whom the Information is Sold or Shared |
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Identifiers Name, address, phone numbers, email address, IP address, identification numbers, and online or device identifiers. |
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| Third party advertising, analytics, and other similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under CPRA in certain circumstances. |
Categories listed in the California Customer Records statute This category includes name, address, and phone number, information about your employment or education, and other categories of information classified as “personal” under this California law. |
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| Third party advertising, analytics, and other similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under CPRA in certain circumstances. |
Commercial information This category includes, for example, payment information you provide for goods, services, customer service records, and information about the products you have purchased. |
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| Third party advertising, analytics, and other similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under CPRA in certain circumstances. |
Internet or other electronic network activity information This category includes information about the web browser and operating system you are using, the website or ad that referred you to our Site, areas of the Site that you visited, and terms entered into a search engine that led you to the Site. |
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| Third party advertising, analytics, and other similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under CPRA in certain circumstances. |
Audio and Visual information This category includes, for example, voice recordings when you call into customer service. |
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| We do not “sell” or “share” this category of data. |
Inferences drawn from any of the information identified above to create a profile about a consumer These inferences may relate to your perceived interests, preferences, characteristics, or behavior. |
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| Third party advertising, analytics, and other similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under CPRA in certain circumstances. |
Storage Preferences
Personalization
Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.
Analytics
Help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.
Storage Preferences
When you visit websites, they may store or retrieve data about you using cookies and similar technologies ("cookies"). Cookies may be necessary for the basic functionality of the website as well as other purposes. You have the option of disabling certain types of cookies, though doing so may impact your experience on the website.
Essential
Required to enable basic website functionality. You may not disable these essential cookies.
Targeted Advertising
Used to deliver advertising that is more relevant to you and your interests. May also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator's permission.