Personal, Sensitive, and Non-Personal Data We Collect

We collect data about users directly, automatically when you visit the Site, and from third parties. Some data may be considered “personal data” or “sensitive” under applicable laws.

We may de-identify or pseudonymize personal data, such as by aggregating or hashing it, to make it non-personal.

Personal Data You Provide to Us Directly

• Contact and Service-Related Data: name, address, email, phone, car details, shipping locations
• Mobile Number and SMS Consent: your mobile phone number and your consent to receive text messages, when you choose to opt in through our quote request form, contact form, or verbally during a phone call
• Your Posts: reviews, social posts, public content
• Chats & Communications: emails, chat messages, text messages, support calls
• Payment Information: billing details and card data
• Sweepstakes & Promotions: public disclosure for winners

Data We Collect Automatically

• Device ID and browser data
• IP address and location signals
• Page views and click behavior
• Cookies, pixels, and session tracking

How We Use Data

• Provide transportation services
• Process orders and payments
• Send text messages you have opted in to receive, such as quote follow-ups, booking confirmations, pickup and delivery updates, appointment reminders, and customer support messages
• Improve website experience
• Marketing and personalization
• Security and fraud prevention

Our Disclosure of Data to Third Parties

We may share data with service providers who help us operate our business, such as carriers, payment processors, and hosting providers, only as needed to provide our services, and when required by law.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS / Text Messaging Program

By providing your mobile number and opting in (by checking the SMS consent checkbox on our website form or by giving verbal consent to our agent during a phone call), you agree to receive text messages from Brightway Logistics LLC at the number provided. Messages may include quote follow-ups, booking confirmations, pickup and delivery updates, appointment reminders, and customer support messages.

• Consent to receive text messages is not a condition of purchase.
• Message frequency varies.
• Message and data rates may apply.
• Reply STOP at any time to opt out. You will receive one final message confirming your opt-out.
• Reply HELP for help, or contact us at inquiry@brightwaylogistics.us or (510) 963-3439.
• Mobile carriers are not liable for delayed or undelivered messages.

Your mobile number and SMS opt-in data are used only to send you the messages described above and are never sold, rented, or shared with third parties or affiliates for their marketing or promotional purposes.

Your Choices

You may opt out of marketing emails by using the unsubscribe link in any email. You may opt out of text messages at any time by replying STOP. You may also contact us to update or correct your information.

Security

We take reasonable measures to protect personal data but cannot guarantee absolute security. You use the Site at your own risk.

General Audience Site

This Site is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal data from children under 13.

Consent to Transfer

If you are located outside the United States, your information may be transferred to, stored, and processed in the United States, where our servers and service providers are located.

Notification of Changes

We may update this Privacy Policy from time to time. The “Updated and Effective” date at the top of this page shows when this Privacy Policy was last revised. Continued use of the Site after a change means you accept the updated Privacy Policy.

Jurisdiction Specific Rights

Depending on where you live, you may have additional rights regarding your personal data, such as the right to access, correct, or delete information we hold about you. To exercise those rights, contact us using the information above.